Gawker Media CEO Nick Denton says he is making the network's revamped discussion platform the centerpiece of a new advertising effort -- hoping to convince brands that they should come and talk about their products and services in Gawker's comment section instead of on Facebook.

Gawker's created a content unit in its sales department led by former Jalopnik editor Ray Wert.

Gawker Media moving aggressively "beyond the banner."

Fittingly, it's about a New York article on Mark Zuckerberg.

Last night at 9:42PM EST, Business Insider CEO and internet aggregation revolutionary Henry Blodget aggregated his own article, thereby shorting out the time-space continuum and causing the grave of Walter Benjamin to go ice cold.

Last night at 9:42PM EST, Business Insider CEO and internet aggregation revolutionary Henry Blodget aggregated his own article, thereby shorting out the time-space continuum and causing the grave of Walter Benjamin to go ice cold.

Mayor Bloomberg honored Robert Caro, Paul Auster, and others; praised book industry for keeping 50,000 jobs in Manhattan. [Daily News]NY Times reporter John Branch sold a book length version of his Pulitzer finalist series about Derek Boogaard to Matt Weil and at Norton. [Publisher's Marketplace]

At a time when everyone is talking about how important it is for commenters to use real names, Gawker is going in the exact opposite direction. And while that may benefit Nick Denton for all kinds of selfish reasons, it's still an experiment worth watching .

After users accuse him of trying to emulate BuzzFeed, Denton jumps into the fray to accuse rival Jonah Peretti of 'stunt' tactics

Gawker Media is flying in the face of conventional media wisdom. While other outlets are doing away with anonymity, we've built anonymous accounts into our new comment system. We'll accept some disorder if that's the price of freedom in one's personal life , in politics and the press.