Freakonomics » Who Owns Red? Maker’s Mark and Jose Cuervo Fight It Out
A few months ago we wrote about whether shoemaker-to-the-starsChristian Louboutinought to have a monopoly over red shoe soles. Last week, in Kentucky, a similar issue arose concerning red wax. The red in question was on the neck of bottles of booze—specifi cally, Maker’s Mark bourbon and Jose Cuervo’s Riserva de la Familia tequila, which both feature a bottle cap seal made of red, dripping wax (Cuervo has since shifted to a straight-edged red wax seal)
Stephen Dubner on the Freakonomics Phenomenon - Forbes
Freakonomics The Latest in Freakonomics Swag
Is Your Paycheck Killing You?
Does The President Really Matter?